Depth with Direction
Helping gifted founders and tech leaders who want to move with intention, not just speed. Discover your strategic strengths, unlock new capacity, and grow without losing yourself along the way.
Ready to lead with clarity?
Let’s explore how structure and reflection can unlock your next level of growth.
Meet Martijn – Coach & Strategist for Gifted Leaders and Founders
I help high-performing thinkers and founders turn complexity into clarity.
Together, we align insight with execution, so your strategy isn’t just understood, it’s lived.
My work blends a unique way of thinking, the Big 5 of Strategy framework with experience scaling both startups and enterprises and nearly a decade of hands-on leadership in cloud, data, and AI transformation at scale.
What exactly do you do?
I’m a strategic business coach. I work with founders, agency owners, and operators to help them scale with clarity and direction — not just hustle.
What does working with me look like?
It starts with a conversation, not a formula.
Together we clarify what matters most and turn it into structure, focus, and momentum.
Do I need a clear goal before we start?
Not at all. clarity is part of the process.
Some arrive with defined challenges, others with questions. Both are welcome. That’s the point of working with a coach.
What’s the first step?
Book a short call. We’ll talk about what you’re facing, what you want, and whether I’m the right fit to help get you there.
How does your technology background influence your coaching?
Years of building and leading automation, data and AI initiatives taught me that clarity and alignment are what truly determine success, in systems and in people. That perspective now shapes how I coach: translating complexity into structure and sustainable growth.
Clarity
Together we pause to untangle complexity, surfacing the patterns, priorities, and assumptions that drive your results.
It’s where reflection meets insight.
The same principles that simplify complex systems apply to leadership: once you see the architecture clearly, alignment becomes natural.
Direction
Once you see clearly, we translate that clarity into a strategy you can actually live.
Focus, rhythm, and accountability, no endless plans, just movement.
Years in large-scale programs taught me that direction only works when vision and structure move together, the same balance I help you design here.
Growth
Together we create habits, boundaries, and feedback loops that keep your focus steady as things scale.
Growth becomes grounded, not rushed.
Think of it as scaling your internal architecture: sustainable growth built on clarity, not chaos.
You already know how to build fast.
The question is: what’s worth building next?
Let’s find your next move, with depth and direction.
My Signature Coaching Model
Choose Your Path
Find the coaching format that fits your goals, style, and stage of growth.
Start The Conversation
Schedule a discovery call to unpack where you are and where you want to go.
Lock It In
Sign on with clarity and commit to building your next chapter, with support.
Strategic Deep Dive
We’ll get clear on priorities, untangle the chaos, and map a custom plan.
Assessment
Take the validated Big 5 of Strategy assessment and get your personal leadership profile.
- 25–30 min online questionnaire
- Immediate results with insights
- Perfect first step before coaching
€ 39,00
Debrief Light
Includes the Big 5 of Strategy assessment and a 60-minute 1-on-1 debrief to turn insight into action.
- Identify 2–3 key growth areas
- Clarify what drives your results
- Leave with a simple, realistic plan
€ 245,00
Full Debrief
Includes the Big 5 of Strategy assessment and two personalized sessions that connect reflection and strategy.
- Explore your Big 5 profile in depth
- Translate insight into structure and rhythm
- Build clarity, direction, and confidence
€ 495,00
Growth Program
A complete coaching journey built around your strategic profile and growth goals. 6–8 personalized sessions that combine reflection, strategy, and accountability to help you scale yourself as intentionally as you scale your business.
€ 1.350,00
High performance isn’t about doing more, it’s about doing what matters. The leaders who grow deepest are the ones who learn when to pause,
and how to move with intention.
From Systems to Clarity
After years in data, AI, and automation, I learned that real progress depends less on systems and more on people.
What matters most is their clarity, rhythm, and alignment.
Why I’m Here
I have always experienced the world intensely, thinking, feeling, and noticing more than most.
For a long time I did not have a name for that. I was drawn to complexity: ideas, systems, and people who wanted to go deep instead of fast.
Over time I learned that giftedness is not about being smarter. It is about being wired differently, with a sensitivity to nuance, curiosity, and possibility.
That understanding now shapes how I coach.
I help deep thinkers and fast movers build structure around their intensity so that depth becomes direction instead of exhaustion.
How I Work
Through Eglue I work with founders, leaders, and gifted professionals who move fast and think deeply.
My approach blends the Big 5 of Strategy framework with the lived experience of leading global teams through technological and organizational complexity, from AWS with large-scale architecture to strategic alignment and leadership growth.
Together we design a rhythm that sustains your energy, a structure that keeps you clear under pressure, and alignment that connects ambition with purpose. You leave each session with perspective, clarity, and practical ways to move forward.
Structure, Rhythm, and Alignment
Coaching begins with reflection and ends in motion.
We build clarity that holds under pressure, habits that sustain progress, and alignment that turns effort into momentum.
Depth with Direction
Depth is powerful, but without direction it can turn into noise or endless motion. True growth happens when focus, rhythm, and energy move in the same direction.
In coaching, that means slowing down enough to see clearly, then acting with purpose.It is not about intensity for its own sake, but about channeling that intensity into steady progress that lasts.
Depth with direction turns insight into movement and movement into momentum. It is the difference between working hard and working in tune with what matters most.
The Work Today
My work is about helping others find the clarity I once had to learn the hard way.
It is not about changing who you are. It is about channeling your depth into growth that lasts.
How the Process Works
Phase 1: Discovery & Assessment
We start by creating a clear picture of where you are now.
Through the Big 5 of Strategy assessment and reflection, we identify your strategic strengths, growth edges, and patterns that influence how you lead and make decisions.
Phase 2: Debrief & Reflect
In a one-on-one session, we translate your assessment results into meaningful insights.
You’ll gain clarity on what drives your performance, and where focus or structure can create more ease and impact.
Phase 3: Plan & Apply
Together, we turn reflection into direction.
We define concrete next steps and simple practices that connect your vision to daily action, creating momentum that feels sustainable.
Phase 4: Sustain & Grow
Growth doesn’t end with insight, it continues through rhythm and reflection.
We create systems and checkpoints to help you stay aligned as you lead through change and scale your impact.
Let’s Talk
I’m here to support you on your journey to success. Whether you have questions about my coaching services or need guidance on your business strategy, feel free to reach out.